Recent food tasting session for GJ Food, via the Online Showroom sourcing platform [fr]
Business France is promoting French food products and gastronomy to Australian buyers (importers, retail, food service) via a free dedicated online sourcing platform. They recently held a tasting session with Georges Puechberty, iconic ambassador of French food in Australia, and founder of GJ Food.
On September 8th, Business France opened its door to Georges Puechberty for a tasting session, part of the Online Showroom service.
The main objective of the Online Showroom is to promote French food products and gastronomy to professional buyers, in order to increase the presence of delicious French food specialties on Australian shelves and plates.
The platform references over 200 products ranging across multiple food categories, grouping gourmet, organic, vegan, and private label options.
All companies present on the platform have been selected by experts of the Australian market, and are convinced of the high potential of their ranges locally.
The website encourages Australians professional food buyers to discover traditional and innovative products by showcasing product pictures and descriptions, as well as company brochures, in order to better understand the amazone foods France has to offer.
Have a look at the platform: https://events-export.businessfrance.fr/online-showroom-australia/
Georges Puechberty arrived in Sydney in 1971. In 1991, he founded G J FOOD & SERVICES, an import and distribution business where he has been ever since.
GJ FOOD was the first Australian company to import semi-cooked Foie Gras from France. It was the first company to import fresh wild mushrooms from France, the first importer of French truffles and the first to re-introduce caviar into Australia after the lifting of the international trade embargo in 2000.
In recognition of his service to food, in 2009 Georges Puechberty was awarded the ‘Chevalier de l’Ordre du Mérite Agricole’ by the French Government which translates to Knight of the Order of Agricultural Merit. This prestigious award is second only to the ‘Legion of Honour’ and is awarded for outstanding contribution to agriculture for the promotion and development of trade between France and Australia.